At present, full color LED display screens are the most widely used, economical, and eye-catching outdoor advertising tool among outdoor billboards.
Firstly, from the perspective of image engineering, adding charm to a city or major activities does not directly create economic benefits, but can enhance the city’s visibility, shape its image, improve the investment environment, create a commercial atmosphere, and promote economic development with good social benefits, thereby indirectly creating economic benefits.
Secondly, for commercial advertising, LED full color displays are also on the rise, which is not only a requirement for economic development but also a result of technological progress. Commercial operation emphasizes economic efficiency. As an advertising medium, it should be able to attract the attention of the audience and gain the recognition of advertisers.
The following are the advantages and characteristics of full color LED display screens:
1、 From a functional perspective, the purpose of advertising is to promote, attract attention, and establish a deep impression on the audience. Exquisite visuals are important, and good results can also be achieved through various creative and changing means. And outdoor full color LED displays have more forms of expression than neon lights, which are sufficient for advertising purposes.
2、 In terms of brightness, it is a consensus in the industry that a brightness of 5000CD is required in outdoor direct sunlight conditions, around 1000CD is sufficient indoors, and there is also a semi outdoor brightness in the middle.
3、 From the perspective of reliability and lifespan, the lifespan of LED displays mainly depends on the lifespan of light-emitting tubes. The lifespan of a light-emitting tube refers to the time it takes for the light intensity of the tube to decrease to half the nominal value.
4、 In terms of resolution: Resolution, also known as resolution, depends on pixel density, and the cost of pixels accounts for more than half of the cost of LED screens. Therefore, reducing pixel costs is the most attractive approach, and pixel splitting technology or dynamic pixel technology are commonly used.
5、 Safety: The LED display screen uses a low-voltage DC power supply voltage, so it is very safe to use. Both the elderly and children can use it safely without causing safety hazards.
6、 Flexibility: The LED screen uses a very soft FPC substrate, which is easy to shape and suitable for various advertising styling needs.
7、 Long service life: The normal service life of LED screens is 80000 to 100000 hours, working 24 hours a day, and their lifespan is almost 10 years. Therefore, the lifespan of LED screens is several times that of traditional ones.
8、 Ultra energy-saving: Compared to traditional lighting and decorative fixtures, the power is several times lower, but the effect is much better
9、 Easy installation: The LED display screen is very easy to install, and can be installed on various supporting surfaces with fixing clips, wire slots, iron wires, iron mesh, etc. In addition, due to the lightweight and thin nature of LED displays, the use of double-sided adhesive can also achieve fixed functionality. No need for professional personnel to install, you can truly enjoy the fun of DIY decoration.
10、 Pure color: The LED display screen adopts high brightness patches, thus possessing the advantages of LED light emitting components. The light color is pure, soft, and non glare. It can be used for both decorative and lighting purposes.